---
title: "Case Study: LinkUp"
date: 2023-08-31T15:51:00-05:00
author: Jenn Levreault
canonical_url: "https://breakout.studio/work/linkup"
section: Case Studies
---
# Case Study: LinkUp

 [Technology](https://breakout.studio/work?industry=technology#projects) 

LinkUp is a leading provider of deep, accurate, actionable labor market data. We helped them develop a brand identity that engages their global audience of investors, public institutions, and corporations.

 

 

- Brand Strategy
- Writing
- Web Design
- Visual Identity
- Marketing Collateral
- Animation
 
 

 

  ![Linkup header](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27891%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 We worked with LinkUp to build a brand that reflects their position as a leading global provider of job market data. We implemented a vibrant, approachable color palette, eye-catching custom iconography, sophisticated geometric design elements, and a new logo. We also rejuvenated their brand voice to portray a warmer but professional tone — aiding in strong, uniform branding collateral curated to succinctly illustrate the benefits of their services.

Using their revitalized branding, we designed a website that directs users to the industry-specific solutions they need — implementing a visual language that reflects LinkUp’s sleek, methodical personality. Through soft gradients, thin linework, and compelling illustrations, our work landed a position in the 2023 Digital Design Showcase in *Graphic Design USA*.

[Visit LinkUp](https://www.linkup.com/)  
[2023 GDUSA Digital Design Showcase](https://gdusa.com/2023-digital-design-awards-winner?rns=0%7C36415055%7C36414954)

 

 ![Linkup logo 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271820%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

 ##  Identity 

 

  ![Linkup logo 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27891%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Linkup colors](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271820%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Linkup color palette](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E%20lazypreload) 

 

 

 

 ##  Website 

 

  ![Linkup mobile 1](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27784%27%20height%3D%271579%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Linkup mobile 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27787%27%20height%3D%271579%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![Linkup desktop](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271800%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

   

 

 

 

  ![Linkup icons](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%27903%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

  ![Linkup job description](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272407%27%20height%3D%272407%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 ![Linkup values](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272407%27%20height%3D%272407%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 

  ![Linkup desktop 2](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271400%27%20style%3D%27background%3Atransparent%27%2F%3E) 

 

 

 ##  Animation 

 

   

 

 

 

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