5th Century Partners
Financial Services5th Century Partners (5CP) is a purpose-driven private equity firm investing in healthcare and business services. We partnered with them to create a new website that clearly communicates what sets them apart—blending a warm, people-first tone with a visually rich design that reflects both their mission and their Chicago roots.
- Brand Strategy
- Writing
- Web Design
- Visual Identity
- Marketing Collateral
For 5CP, purpose and profitability go hand in hand. They needed their website to articulate this philosophy while serving as a compelling resource for business owners and investors. We refined their messaging to emphasize their balanced approach, ensuring that visitors immediately grasp their commitment to both financial returns and meaningful impact.
As we expanded their visual identity and created a visual language for web, warmth was our guiding principle. We built on 5CP’s existing palette, incorporating deep crimson, orange, and mustard hues to create a rich, welcoming aesthetic. Textured, torn-paper elements add depth and evoke resilience, while imagery inspired by Chicago—including native Illinois plants and urban landscapes—grounds the design in 5CP’s home city.
The result is a dynamic, user-centered website that captures 5CP’s unique perspective and makes it easy for audiences to understand their investment approach, values, and the experience of working with them.
IDENTITY
WEBSITE
COLLATERAL
