ASLAN
Sales & MarketingASLAN is a provider of sales training programs and management certifications bridging the revenue gap between sales teams and unreceptive buyers. We partnered with them to refresh their visual identity and apply it across their new website.
- Brand Strategy
- Web Design
- Visual Identity
ASLAN wanted to build a clean and dynamic website that conveys their established role as leaders in the sales community and streamlines the web experience for current and potential clients.
We collaborated closely with ASLAN to create a new brand identity with an eye-catching color palette, a distinct custom type logo, and a fresh approach to visuals with black + white photography paired with bold typography. We extended their brand toolkit by creating a geometric icon library used throughout the new site to improve user experience. The new website caters to the user by helping ASLAN speak directly to companies looking to sell with purpose.
Identity
