Jamieson Wellness
Natural Health ProductsJamieson Wellness is a producer of high-quality natural health products with a shining reputation for helping improve the world’s health and wellness. In 2023, they initiated a new, more involved purpose, Inspiring Better Lives Everyday, and needed their annual report to reflect that.
- Visual Identity
- Reports
To embed the new purpose of Jamieson Wellness into every aspect of the report, we developed a visual concept around small moments of health and happiness that are enabled by their products.
We extended the brand’s iconic green stripes across each page, leading you through images of products and people like milestones in a timeline. We traded overly stylized photos for lifestyle shots of real people experiencing real joy. This approach helps paint the brand as more than just product-focused.
Rather than organizing the report by the progress of each business unit, as they had done in previous years, we chose to structure it by their four primary values and what they accomplished as proof of upholding them. In this way, we enhanced their credibility, while also imbuing a new level of humanity and playfulness into the brand.
