P10 Holdings
Financial ServicesP10 is a leading private markets solutions provider that comprises seven world-class affiliated PE firms. We brought their commitment to partnership to the forefront, elevating and reimagining their brand identity with a sophisticated visual language and approachable, confident voice.
- Brand Strategy
- Writing
- Web Design
- Visual Identity
- Marketing Collateral
P10 centers their business model on relationships and proven performance, and we worked alongside their team to build a strong brand foundation to match those values. Their new visual identity communicates trust and expertise with an elevated color palette, architectural and geometric photography, and sleek, uniform iconography — all utilized to inform marketing collateral from an investor deck and one-pagers to email signatures and letterheads.
From there, we designed and developed their new website to showcase their world-class affiliate firms, drawing focus toward actionable, concise information for current and potential investors. This new, streamlined user experience speaks to what they do best: provide unrivaled access to a growing suite of exceptional investment managers across private markets.