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P10 Holdings

Financial Services

P10 is a leading private markets solutions provider that comprises seven world-class affiliated PE firms. We brought their commitment to partnership to the forefront, elevating and reimagining their brand identity with a sophisticated visual language and approachable, confident voice.

  • Brand Strategy
  • Writing
  • Web Design
  • Visual Identity
  • Marketing Collateral
P10 header

P10 centers their business model on relationships and proven performance, and we worked alongside their team to build a strong brand foundation to match those values. Their new visual identity communicates trust and expertise with an elevated color palette, architectural and geometric photography, and sleek, uniform iconography — all utilized to inform marketing collateral from an investor deck and one-pagers to email signatures and letterheads. 

From there, we designed and developed their new website to showcase their world-class affiliate firms, drawing focus toward actionable, concise information for current and potential investors. This new, streamlined user experience speaks to what they do best: provide unrivaled access to a growing suite of exceptional investment managers across private markets.

Visit the P10 site

P10 avatar
P10 icons


P10 logo 1
P10 colors
P10 color palette


P10 desktop 1
P10 mobile 1
P10 mobile 2


P10 guidelines
P10 image treatment
P10 stationery
P10 one pager
P10 business cards

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