RCP Advisors
Financial ServicesRCP Advisors is a leading lower middle market private equity firm focused on small buyouts. To help them articulate their niche market position, we refined their brand identity—creating a more meaningful visual system and messaging strategy that set them apart from industry norms while reinforcing their expertise and market leadership.
- Brand Strategy
- Writing
- Web Design
- Visual Identity
- Marketing Collateral
- Animation
For over two decades, RCP Advisors has offered investors access to a complex and fragmented market. We helped them articulate this expertise through a structured brand identity, developing a system of geometric shapes, gradients, and human-centered imagery. We assigned each investment strategy its own distinct color, icon, and pattern for clarity and cohesion.
To visually represent RCP’s dynamic approach, we created a library of custom geometric icons, symbolizing the many angles of their approach to investing. The structured yet modern aesthetic reinforces their commitment to delivering the best outcomes for investors, management teams, and employees alike.
From a messaging standpoint, we established a confident yet approachable tone, emphasizing RCP’s deep expertise and collaborative approach. The result is a brand that reflects their unwavering focus, consistency, and performance in the lower middle market.
Identity
Website
Collateral
