X Games
Sports + EntertainmentX Games is a global sports league and brand that showcases world-class athletes across a range of extreme sports. As the brand prepared to launch X Games League (XGL) and expand its offerings, it needed a platform built to grow.
- Brand Strategy
- Writing
- Web Design
Breakout partnered with X Games to reimagine XGames.com as a modern, immersive, fan-first experience that deepens engagement and unifies the brand’s digital ecosystem across tickets, events, merchandise, and content.
Through comprehensive competitor research and stakeholder interviews, we defined clear UX and design priorities from the outset.
From there, we delivered extensive wireframing and user journeys, SEO optimization, thoughtful integrations, and a streamlined CMS, ensuring the platform is as powerful behind the scenes as it is on screen.
Visually, our team extended X Game’s newly relaunched brand identity across the full site, applying the updated brand toolkit with bold typography and a focused color palette that lets athletes and high-impact moments take center stage.
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