The Breakout strategy team led Access through a robust brand audit and strategic discovery process to uncover key insights, align internal perspectives, and establish a differentiated positioning. The result maintained critical elements of the brand identity that has earned a strong reputation over the years but expanded the visual language and messaging toward a more contemporary, scalable identity that can grow with the firm.

We developed strategic brand messaging that included a new positioning statement, company pillars, and the core elements of Access’ operating model. Visually, we introduced a refined identity system that used architectural blueprints and strong line work to convey operational precision, structural clarity, and professionalism, balanced with black and white photography inspired by Baltimore’s grit. The rebrand was supported by a comprehensive brand toolkit featuring an updated color palette, typography, and a modern design system applied across all marketing collateral.

The rebrand positions Access Holdings as a confident leader in the lower-middle market, equipped with a flexible identity system and clear messaging that reflect both their values and ambition.