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RidgeLake Partners

Financial Services

RidgeLake Partners is a GP stakes firm harnessing over 50 years of combined middle-market investing experience and relationships. Together, we devised a brand architecture with codified messaging and visual identity on par with the firm’s authority and sophistication.

  • Brand Strategy
  • Writing
  • Web Design
  • Visual Identity
  • Marketing Collateral
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With RidgeLake preparing to raise its second fund, they engaged the Breakout team to create a cohesive brand foundation, website, and assets that project confidence and gravitas.

We developed a messaging framework and voice to emphasize the firm’s extensive experience and networks while clearly communicating RidgeLake’s position as a leader within the GP staking market.

Visually, our brand design draws inspiration from nature to convey strength and composure. The logo interprets the contours and movement of a lakeside mountain ridge through a refined, abstract form. Crisp, moody landscape photography evokes stillness and wonder complemented by a soft, inviting color palette. Subtle topographic illustrations heighten visual interest and create thematic continuity across materials. 

The result is a cohesive brand presence that evokes a sense of grandeur, positioning RidgeLake as a premier player in its market.

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Identity

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Website

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Powering your growth in the middle market
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Collateral

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