Build-A-Bear has long been synonymous with joy and creativity, and their Corporate Responsibility Report needed to reflect that same spirit. The challenge was to balance a dense report filled with data and accomplishments while keeping the tone lighthearted and engaging.

We designed the report with vibrant color blocking ensuring the information was visually structured and easy to navigate. Full-bleed layouts and playful infographics broke up the data, making the content both accessible and fun. Supporting brand imagery of stuffed and drawn bears in various outfits added personality and whimsy, reinforcing the brand’s beloved identity.

The report also highlighted Build-A-Bear’s impressive global reach and ESG initiatives, showcasing their commitment to sustainability and community impact. Vibrant photography of their furry friends and retail locations further captured the heart of the brand, making the impact both clear and captivating.