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LinkUp is a leading provider of deep, accurate, actionable labor market data. We helped them develop a brand identity that engages their global audience of investors, public institutions, and corporations.

  • Brand Strategy
  • Writing
  • Web Design
  • Visual Identity
  • Marketing Collateral
  • Animation
Linkup header

We worked with LinkUp to build a brand that reflects their position as a leading global provider of job market data. We implemented a vibrant, approachable color palette, eye-catching custom iconography, sophisticated geometric design elements, and a new logo. We also rejuvenated their brand voice to portray a warmer but professional tone — aiding in strong, uniform branding collateral curated to succinctly illustrate the benefits of their services. 

Using their revitalized branding, we designed a website that directs users to the industry-specific solutions they need — implementing a visual language that reflects LinkUp’s sleek, methodical personality. Through soft gradients, thin linework, and compelling illustrations, our work landed a position in the 2023 Digital Design Showcase in Graphic Design USA

Visit LinkUp
2023 GDUSA Digital Design Showcase

Linkup logo 1


Linkup logo 2
Linkup colors
Linkup color palette


Linkup mobile 1
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Linkup desktop
Linkup icons
Linkup job description
Linkup values
Linkup desktop 2


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