Among customers, Caselle is known for up-to-date software and helpful, personable support, but their outdated website wasn’t offering the same clarity and function. We designed a new user-friendly website that upholds the brand’s reputation. 

We refined and unified Caselle’s full brand toolkit, ensuring the look and feel matches their ​“Main Street” voice without underselling the sophistication of their software. 

Our designers dialed up the brand’s logo with more vibrant colors, refreshed logotype, defined new photo styles and treatments, built an extensive illustration and icon library, and developed a secondary color palette for greater flexibility and depth.

Building on that foundation, we extended the brand’s polished identity across a full suite of attention-grabbing tradeshow assets.