Del Toro
Consumer GoodsDel Toro is an established heritage brand of luxury, Italian-crafted footwear with a reputation for providing an exceptional customer experience. We partnered with them to refresh their brand, re-defining their space in the market.
- Writing
- Brand Strategy
- Visual Identity
Del Toro wanted to build upon the foundation of their old world heritage style and revitalize their image with a brand identity that conveys both a history of elegance and a modern, irreverent personality.
We worked to redefine the visual language of Del Toro’s new branding, highlighting a polished color palette, developing a new custom type logo, and exploring textures and typography that depict the right balance between classic elegance and a self-aware humor that speaks to their young, high-end target market. We’ve helped them define a fresh presence that builds on existing brand awareness to communicate a devotion to comfort, luxury, and quality.
