Evoke Advisors
Financial ServicesEvoke Advisors is an RIA (Registered Investment Advisory) that truly looks out for its clients and has the deep expertise to do so. They needed their brand and website to prove it.
- Brand Strategy
- Writing
- Web Design
- Visual Identity
- Marketing Collateral
The RIA landscape is full of salespeople with various agendas—both hidden and obvious. This is where Evoke stands out. They’re a team of unbiased advisors with the financial advisory and investment expertise to ensure their clients’ best interests above all else. We brought forward their dedication and authenticity through the soft, personable tonalities of their new voice and optimistic, people-focused imagery.
We reshaped their entire visual identity to better underscore the sophistication of their approach through structured, sharp-edged graphic elements, complemented by a soft, subtle color palette of pastels and deep blues, which are known to signify reliability.
As their clients span from individuals with limited investment knowledge to highly sophisticated, professional peers, we strategically restructured their UX to showcase their services by audience, enabling anyone visiting Evoke’s site to jump to the most relevant content.
Identity
Website
Collateral
