We brought the brand to life with a bold color palette and assertive, direct tone of voice that clearly highlights the company’s differentiators. Each product on the platform gets its own color scheme, animation and icon, and we guide users through the site with playful, light-weight animations for a beautiful, responsive experience—just like they receive when using the Forethought platform itself.
The Forethought “F” is inspired by the penrose staircase and conveys themes of stability and reliability through the gradient and the continuous bold stroke. Photography and illustration combine to highlight the intersection of people and technology and celebrate the human and approachable personality of a company with technology at its core.
