We brought the brand to life with a bold color palette and assertive, direct tone of voice that clearly highlights the company’s differentiators. Our team crafted a visual language in which each Forethought product is identifiable through its own color scheme, animation, and icon, and the site architecture guides users through their journey with playful, light-weight animations for a beautiful, responsive experience — just like interacting with the Forethought CX platform itself.

The Forethought ​“F” is inspired by the Penrose staircase. This logomark conveys themes of innovation and reliability through the gradient and the continuous bold stroke. Photography and illustration combine to highlight the intersection of people and technology and celebrate the approachable personality of a company with technology at its core.

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2022 GDUSA Digital Design Showcase