Forethought
TechnologyForethought, a leading provider of generative AI customer support services, needed a rebrand to modernize their look, feel, and sound. We helped them live up to the powerful capabilities of their AI platform.
- Brand Strategy
- Web Design
- Writing
- Visual Identity
We brought the brand to life with a bold color palette and assertive, direct tone of voice that clearly highlights the company’s differentiators. Our team crafted a visual language in which each Forethought product is identifiable through its own color scheme, animation, and icon, and the site architecture guides users through their journey with playful, light-weight animations for a beautiful, responsive experience — just like interacting with the Forethought CX platform itself.
The Forethought “F” is inspired by the Penrose staircase. This logomark conveys themes of innovation and reliability through the gradient and the continuous bold stroke. Photography and illustration combine to highlight the intersection of people and technology and celebrate the approachable personality of a company with technology at its core.
Visit the Forethought site
2022 GDUSA Digital Design Showcase
![Forethought logo 1](https://breakoutstudio.imgix.net/work/Forethought/Forethought-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
Identity
![Forethoguht logo 2](https://breakoutstudio.imgix.net/work/Forethought/Forethoguht-logo-2.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Forethought/Forethoguht-logo-2.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Forethought/Forethoguht-logo-2.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Forethought/Forethoguht-logo-2.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Forethought/Forethoguht-logo-2.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Forethought/Forethoguht-logo-2.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Forethought/Forethoguht-logo-2.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Forethought/Forethoguht-logo-2.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Forethought gradient](https://breakoutstudio.imgix.net/work/Forethought/Forethought_gradient.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2600w, https://breakoutstudio.imgix.net/work/Forethought/Forethought_gradient.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Forethought/Forethought_gradient.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Forethought/Forethought_gradient.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Forethought/Forethought_gradient.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought_gradient.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Forethought/Forethought_gradient.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Forethought/Forethought_gradient.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Forethought colors](https://breakoutstudio.imgix.net/work/Forethought/Forethought-colors.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-colors.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-colors.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-colors.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-colors.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-colors.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-colors.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-colors.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Forethought color palette](https://breakout.studio/uploads/work/Forethought/forethought-color-palette.gif)
![Forethought mobile](https://breakoutstudio.imgix.net/work/Forethought/forethought-mobile.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 1025w, https://breakoutstudio.imgix.net/work/Forethought/forethought-mobile.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 963w, https://breakoutstudio.imgix.net/work/Forethought/forethought-mobile.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 793w, https://breakoutstudio.imgix.net/work/Forethought/forethought-mobile.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 623w, https://breakoutstudio.imgix.net/work/Forethought/forethought-mobile.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 453w, https://breakoutstudio.imgix.net/work/Forethought/forethought-mobile.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 283w)
![Forethought Photo](https://breakoutstudio.imgix.net/work/Forethought/Forethought_Photo.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 1400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought_Photo.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Forethought/Forethought_Photo.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Forethought/Forethought_Photo.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Forethought Icons](https://breakout.studio/uploads/work/Forethought/Forethought_Icons.gif)
Website
Sales Presentation Deck
![Forethought deck 1](https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Forethought deck 2](https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-2.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-2.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-2.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-2.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-2.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-2.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-2.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-2.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Forethought deck 3](https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-3.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-3.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-3.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-3.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-3.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-3.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-3.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-3.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Forethought deck 4](https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-4.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-4.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-4.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-4.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-4.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-4.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-4.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Forethought/Forethought-deck-4.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)