ICR Inc.
Professional ServicesICR is a top strategic communications firm that needed a perspective shift. We reoriented their full identity from “Wall Street guys with incredible insight and power” to “360 specialists who instill clients with their own insight and power.”
- Brand Strategy
- Writing
- Web Design
- Visual Identity
- Marketing Collateral
- Event Support
- Print Design
- Animation
Working intimately with their team, we built ICR a refined, modular set of visual elements around a core messaging platform that speaks directly to their value for each client. Across all materials, we organized content into brightly colored boxes within sharp, gridline layouts. To contrast the bold use of color, most imagery is featured with sophisticated, black and white overlays.
We needed to maintain a delicate balance between formality and warmth, conveying that this is a team of true partners who are approachable and yet, take what they do very seriously. Because they deal in matters with serious stakes for the future of companies.
To showcase the depth and breadth of ICR’s services in a simple, accessible way, we conducted a structural naming exercise and redefined the hierarchy of each arm of the company in their website architecture and the organization of their assets.
Identity
Website
Collateral
