Invenergy Grainbelt Express
EnergyGrain Belt Express is an 800-mile transmission line project set to power communities across the Midwest with affordable, clean energy. We worked with them to build a website and craft clear, effective messaging to reach landowners and families impacted by the project.
- Web Design
- Writing
- Marketing Collateral
- Animation
- Brand Strategy
Invenergy’s Grain Belt Express transmission line project is an affordable clean energy solution to power the Midwest — and they faced the challenge of getting their message and mission to landowners and families across the 800-mile project.
We collaborated with their team to establish easy-to-understand, straightforward voice, tone, and audience messaging to communicate clearly with those impacted by their work. They also challenged us to design, write, and develop a new website that puts users at the forefront with easy-to-access resources about what to expect during construction and beyond.
We helped them refine their brand identity, including an expanded color palette, intentional photography, and a warm visual language for consistency at every touchpoint. We also created a custom instructional animation to support their message.
