Invenergy Grainbelt Express
EnergyGrain Belt Express is an 800-mile transmission line project set to power communities across the Midwest with affordable, clean energy. We worked with them to build a website and craft clear, effective messaging to reach landowners and families impacted by the project.
- Web Design
- Writing
- Marketing Collateral
- Animation
- Brand Strategy
![Invenergy gbe header](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-header.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-header.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-header.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-header.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-header.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-header.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-header.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-header.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
Invenergy’s Grain Belt Express transmission line project is an affordable clean energy solution to power the Midwest — and they faced the challenge of getting their message and mission to landowners and families across the 800-mile project.
We collaborated with their team to establish easy-to-understand, straightforward voice, tone, and audience messaging to communicate clearly with those impacted by their work. They also challenged us to design, write, and develop a new website that puts users at the forefront with easy-to-access resources about what to expect during construction and beyond.
We helped them refine their brand identity, including an expanded color palette, intentional photography, and a warm visual language for consistency at every touchpoint. We also created a custom instructional animation to support their message.
![Invenergy gbe logo 1](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-1.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-1.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-1.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-1.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-1.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-1.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-1.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-1.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Invenergy gbe logo 2](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-2.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-2.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-2.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-2.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-2.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-2.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-2.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-logo-2.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Invenergy gbe colors](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-colors.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-colors.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-colors.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-colors.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-colors.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-colors.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-colors.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-colors.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Invenergy GBE color palette](https://breakout.studio/uploads/work/Invenergy-GBE/InvenergyGBE-color-palette.gif)
![Invenergy gbe desktop](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Invenergy gbe background](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Invenergy gbe mobile 1000px](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-mobile-1000px.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 542w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-mobile-1000px.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 434w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-mobile-1000px.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 271w)
![Invenergy gbe desktop 2](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 897w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 847w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 698w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 548w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 399w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 249w)
![Invenergy gbe background 3](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background-3.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background-3.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background-3.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background-3.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background-3.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background-3.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background-3.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-background-3.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Invenergy gbe circle img](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-circle-img.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-circle-img.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-circle-img.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-circle-img.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-circle-img.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-circle-img.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-circle-img.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-circle-img.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Invenergy gbe map](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-map.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-map.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-map.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-map.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-map.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-map.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-map.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-map.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Invenergy gbe one pager](https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-one-pager.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-one-pager.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-one-pager.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-one-pager.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-one-pager.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-one-pager.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-one-pager.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Invenergy-GBE/invenergy-gbe-one-pager.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)