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Invenergy Grainbelt Express


Grain Belt Express is an 800-mile transmission line project set to power communities across the Midwest with affordable, clean energy. We worked with them to build a website and craft clear, effective messaging to reach landowners and families impacted by the project.

  • Web Design
  • Writing
  • Marketing Collateral
  • Animation
  • Brand Strategy
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Invenergy’s Grain Belt Express transmission line project is an affordable clean energy solution to power the Midwest — and they faced the challenge of getting their message and mission to landowners and families across the 800-mile project. 

We collaborated with their team to establish easy-to-understand, straightforward voice, tone, and audience messaging to communicate clearly with those impacted by their work. They also challenged us to design, write, and develop a new website that puts users at the forefront with easy-to-access resources about what to expect during construction and beyond. 

We helped them refine their brand identity, including an expanded color palette, intentional photography, and a warm visual language for consistency at every touchpoint. We also created a custom instructional animation to support their message.

Visit Grainbelt Express

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An energy solution for America’s Heartland
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