Oars + Alps
Consumer GoodsOars + Alps is a digital direct-to-consumer brand focused on men’s skincare. We helped them refocus their brand to better communicate with their audience.
- Brand Strategy
- Web Design
- Writing
- Packaging
![Mavens header 1](https://breakoutstudio.imgix.net/work/Oars-and-Alps/Mavens-header-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Mavens-header-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Mavens-header-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Mavens-header-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Mavens-header-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Mavens-header-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Mavens-header-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Mavens-header-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
Oars + Alps wanted to more effectively highlight their commitment to natural, moisturizing skin care products and better focus their brand reach on a more targeted audience. We partnered with their team to refine their brand, consolidating their existing brand elements into a cohesive visual language and expanding their messaging to tell a story true to their authenticity.
We worked to craft a witty, approachable brand voice that matches a calmer, cooler color palette and striking iconography. Using their new brand identity, we wrote, designed, built, and developed a new, user-centered website and created custom-designed packaging for a holiday campaign.
![Oars and alps logo 1](https://breakoutstudio.imgix.net/work/Oars-and-Alps/Ironwood-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Ironwood-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Ironwood-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Ironwood-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Ironwood-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Ironwood-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Ironwood-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Ironwood-logo-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
Identity
![Brand colors](https://breakoutstudio.imgix.net/work/Oars-and-Alps/brand-colors.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/brand-colors.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/brand-colors.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/brand-colors.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/brand-colors.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/brand-colors.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/brand-colors.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/brand-colors.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Oars and Alps color palette](https://breakout.studio/uploads/work/Oars-and-Alps/Oars-and-Alps-color-palette.gif)
![OA card](https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_card.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_card.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_card.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_card.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_card.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_card.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_card.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_card.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
Package Design
![OA bottles](https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_bottles.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_bottles.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_bottles.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_bottles.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_bottles.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_bottles.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_bottles.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_bottles.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![OA box yellow](https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_box-yellow.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 1901w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_box-yellow.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 1682w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_box-yellow.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 1463w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_box-yellow.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1243w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_box-yellow.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1024w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_box-yellow.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 804w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_box-yellow.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 585w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_box-yellow.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 366w)
![OA gift box](https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_gift-box.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_gift-box.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_gift-box.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_gift-box.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_gift-box.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_gift-box.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_gift-box.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/OA_gift-box.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
Website
![OA header](https://breakoutstudio.imgix.net/work/Oars-and-Alps/Group-4103.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 1990w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Group-4103.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Group-4103.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Group-4103.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Group-4103.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Group-4103.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Desktop Product Detail](https://breakoutstudio.imgix.net/work/Oars-and-Alps/Desktop_Product_Detail.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 1209w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Desktop_Product_Detail.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 1069w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Desktop_Product_Detail.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 930w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Desktop_Product_Detail.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 790w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Desktop_Product_Detail.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 651w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Desktop_Product_Detail.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 511w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Desktop_Product_Detail.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 372w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Desktop_Product_Detail.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 232w)
![Web details](https://breakoutstudio.imgix.net/work/Oars-and-Alps/Web-details.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2005w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Web-details.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 1774w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Web-details.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 1542w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Web-details.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1311w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Web-details.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1080w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Web-details.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 848w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Web-details.png?auto=format%2Ccompress&fit=clip&h=800&w=800 617w, https://breakoutstudio.imgix.net/work/Oars-and-Alps/Web-details.png?auto=format%2Ccompress&fit=clip&h=500&w=500 386w)