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Oars + Alps

Consumer Goods

Oars + Alps is a digital direct-to-consumer brand focused on men’s skincare. We helped them refocus their brand to better communicate with their audience.

  • Brand Strategy
  • Web Design
  • Writing
  • Packaging
Mavens header 1

Oars + Alps wanted to more effectively highlight their commitment to natural, moisturizing skin care products and better focus their brand reach on a more targeted audience. We partnered with their team to refine their brand, consolidating their existing brand elements into a cohesive visual language and expanding their messaging to tell a story true to their authenticity. 

We worked to craft a witty, approachable brand voice that matches a calmer, cooler color palette and striking iconography. Using their new brand identity, we wrote, designed, built, and developed a new, user-centered website and created custom-designed packaging for a holiday campaign. 

Oars and alps logo 1


Brand colors
Oars and Alps color palette
OA card

Package Design

OA bottles
OA box yellow
OA gift box


OA header
All of the grit, none of the grime
Desktop Product Detail
Web details

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