Oars + Alps wanted to more effectively highlight their commitment to natural, moisturizing skin care products and better focus their brand reach on a more targeted audience. We partnered with their team to refine their brand, consolidating their existing brand elements into a cohesive visual language and expanding their messaging to tell a story true to their authenticity. 

We worked to craft a witty, approachable brand voice that matches a calmer, cooler color palette and striking iconography. Using their new brand identity, we wrote, designed, built, and developed a new, user-centered website and created custom-designed packaging for a holiday campaign.