Our Work /
In Brief / A brand you can bank on.
In an industry that until a decade ago was in the sleepy backwater of banking, rapid innovation has recently led to a wave of new payment processors, and raised consumer expectations. Vantiv, one of the world’s largest payment processors, needed help relaunching their brand to better represent who they had grown to be—a highly collaborative, tech-forward market leader and disruptor. We helped craft a brand architecture, positioning and identity refresh that has the firm and its acquisitions excited about their path forward.