Walton Street Capital
Financial ServicesWalton Street Capital is a leading privately held real estate investment firm with portfolios across the US and Mexico. We helped their team create a visual identity and web presence that conveys their sophistication and highlights their growing international platform.
- Brand Strategy
- Writing
- Web Design
- Marketing Collateral
- Reports
![Wsc header](https://breakoutstudio.imgix.net/work/Walton-Street/wsc-header.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-header.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-header.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-header.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-header.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-header.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-header.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-header.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
The Walton Street team approached Breakout for help establishing an approachable, authentic brand identity, a new website, and refreshed collateral. The challenge for our writing and design team was to create a digital presence that highlights their growing international real estate portfolio, guides the user through the site seamlessly, and scales easily with the firm as they grow into new markets.
We crafted a professional color palette, a modern geometric icon style, guidelines for photography and messaging, and we built an intuitive web experience for their investors. The Walton Street team values collaboration and reliability, and we helped them tell their story with language and visual elements that match their firm personality.
![Wsc avatar](https://breakoutstudio.imgix.net/work/Walton-Street/wsc-avatar.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-avatar.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-avatar.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-avatar.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-avatar.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-avatar.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-avatar.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-avatar.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
Identity
![Wsc logo](https://breakoutstudio.imgix.net/work/Walton-Street/wsc-logo.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-logo.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-logo.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-logo.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-logo.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-logo.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-logo.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-logo.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Wsc colors](https://breakoutstudio.imgix.net/work/Walton-Street/wsc-colors.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-colors.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-colors.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-colors.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-colors.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-colors.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-colors.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-colors.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Walton color palette](https://breakout.studio/uploads/work/Walton-Street/Walton-color-palette.gif)
![Wsc icons](https://breakoutstudio.imgix.net/work/Walton-Street/wsc-icons.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-icons.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-icons.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-icons.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-icons.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-icons.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-icons.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-icons.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
Website
![Wsc desktop 1](https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Wsc background](https://breakoutstudio.imgix.net/work/Walton-Street/wsc-background.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-background.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-background.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-background.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-background.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-background.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-background.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-background.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Wsc mobile](https://breakoutstudio.imgix.net/work/Walton-Street/wsc-mobile.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-mobile.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-mobile.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-mobile.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-mobile.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-mobile.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-mobile.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-mobile.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Wsc desktop 2](https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 1234w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1165w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 960w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 754w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 548w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-desktop-2.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 343w)
Brand guidelines
![Wsc guidelines](https://breakoutstudio.imgix.net/work/Walton-Street/wsc-guidelines.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-guidelines.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-guidelines.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-guidelines.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-guidelines.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-guidelines.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-guidelines.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Walton-Street/wsc-guidelines.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)