Fairgrounds

In Brief / Set your coffee and tea free.

Coffee and tea drinkers are intensely loyal to their brands of choice. But what if we could create a place that celebrates diversity and choice, while carrying the best of the best craft coffees and teas? That was the question posed to us by the team at Fairgrounds. We helped conceive the name, then craft their story. We designed and executed a robust brand including packaging executions, a web presence and guidelines for future work.