Inside Out
Consumer GoodsInside Out is a dancewear company founded by Emmy-nominated choreographer and Dancing with the Stars professional dancer Chelsie Hightower. We built the Inside Out brand from the ground up, from an extensive brand naming process to a full design and build of the company’s e-commerce website.
- Brand Strategy
- Web Design
- Writing
- Visual Identity
- Packaging
- Event Support
- Marketing Collateral
- Animation
- Video
- Print Design
- Merch
Inside Out is on a mission to remind dancers everywhere that their worth is infinite, and it’s what’s inside that matters most. We teamed up to build a brand encapsulating their commitment to comfortable, high quality leotards and dance-related products.
The new brand combines a bright, bold visual language enhanced by authentic photography and warm messaging to create a brand persona that inspires and empowers their audience. A vibrant color palette, playful patterns, and a custom logo mark unify branding across marketing collateral for a strong presence.
Identity
Collateral + website
