Inside Out
Consumer GoodsInside Out is a dancewear company founded by Emmy-nominated choreographer and Dancing with the Stars professional dancer Chelsie Hightower. We built the Inside Out brand from the ground up, from an extensive brand naming process to a full design and build of the company’s e-commerce website.
- Brand Strategy
- Web Design
- Writing
- Visual Identity
- Packaging
- Event Support
- Marketing Collateral
- Animation
- Video
- Print Design
- Merch
![Hero](https://breakout.studio/uploads/work/Inside-Out/Hero.gif)
Inside Out is on a mission to remind dancers everywhere that their worth is infinite, and it’s what’s inside that matters most. We teamed up to build a brand encapsulating their commitment to comfortable, high quality leotards and dance-related products.
The new brand combines a bright, bold visual language enhanced by authentic photography and warm messaging to create a brand persona that inspires and empowers their audience. A vibrant color palette, playful patterns, and a custom logo mark unify branding across marketing collateral for a strong presence.
![Inside Out Mailers](https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2399w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
Identity
![inside-out-brand](https://breakoutstudio.imgix.net/work/Inside-Out/34-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Inside-Out/34-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Inside-Out/34-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Inside-Out/34-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Inside-Out/34-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Inside-Out/34-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Inside-Out/34-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Inside-Out/34-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Inside out colors](https://breakoutstudio.imgix.net/work/Inside-Out/Inside-out-colors.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Inside-Out/Inside-out-colors.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Inside-Out/Inside-out-colors.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Inside-Out/Inside-out-colors.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Inside-Out/Inside-out-colors.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Inside-Out/Inside-out-colors.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Inside-Out/Inside-out-colors.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Inside-Out/Inside-out-colors.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Inside out color palette](https://breakout.studio/uploads/work/Inside-Out/inside-out-color-palette.gif)
Collateral + website
![inside-out-ecommerce-website](https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Inside-Out/Mask-group-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Digital Marketing 03](https://breakoutstudio.imgix.net/work/Inside-Out/DigitalMarketing_03.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Inside-Out/DigitalMarketing_03.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Inside-Out/DigitalMarketing_03.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Inside-Out/DigitalMarketing_03.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Inside-Out/DigitalMarketing_03.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Inside-Out/DigitalMarketing_03.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Inside-Out/DigitalMarketing_03.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Inside-Out/DigitalMarketing_03.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![IO Logo reveal 01](https://breakout.studio/uploads/work/Inside-Out/IO_Logo-reveal_01.gif)
![IO Social Extra4 07 1](https://breakoutstudio.imgix.net/work/Inside-Out/IO_SocialExtra4-07-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Inside-Out/IO_SocialExtra4-07-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2161w, https://breakoutstudio.imgix.net/work/Inside-Out/IO_SocialExtra4-07-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 1879w, https://breakoutstudio.imgix.net/work/Inside-Out/IO_SocialExtra4-07-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1597w, https://breakoutstudio.imgix.net/work/Inside-Out/IO_SocialExtra4-07-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1316w, https://breakoutstudio.imgix.net/work/Inside-Out/IO_SocialExtra4-07-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1034w, https://breakoutstudio.imgix.net/work/Inside-Out/IO_SocialExtra4-07-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 752w, https://breakoutstudio.imgix.net/work/Inside-Out/IO_SocialExtra4-07-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 470w)
![Art Direction 04 1](https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_04-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_04-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_04-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_04-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_04-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_04-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_04-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_04-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Brand Guidelines 2](https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-2.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2182w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-2.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 1930w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-2.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 1678w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-2.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1427w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-2.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1175w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-2.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 923w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-2.png?auto=format%2Ccompress&fit=clip&h=800&w=800 671w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-2.png?auto=format%2Ccompress&fit=clip&h=500&w=500 420w)
![Brand Guidelines 1](https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-1.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 1795w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-1.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 1588w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-1.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 1381w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-1.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1174w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-1.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 967w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-1.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 759w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-1.png?auto=format%2Ccompress&fit=clip&h=800&w=800 552w, https://breakoutstudio.imgix.net/work/Inside-Out/Brand-Guidelines-1.png?auto=format%2Ccompress&fit=clip&h=500&w=500 345w)
![Art Direction 01 1](https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_01-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_01-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_01-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_01-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_01-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_01-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_01-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Inside-Out/ArtDirection_01-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)