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Inside Out

Consumer Goods

Inside Out is a dancewear company founded by Emmy-nominated choreographer and Dancing with the Stars professional dancer Chelsie Hightower. We built the Inside Out brand from the ground up, from an extensive brand naming process to a full design and build of the company’s e-commerce website.

  • Brand Strategy
  • Web Design
  • Writing
  • Visual Identity
  • Packaging
  • Event Support
  • Marketing Collateral
  • Animation
  • Video
  • Print Design
  • Merch

Inside Out is on a mission to remind dancers everywhere that their worth is infinite, and it’s what’s inside that matters most. We teamed up to build a brand encapsulating their commitment to comfortable, high quality leotards and dance-related products. 

The new brand combines a bright, bold visual language enhanced by authentic photography and warm messaging to create a brand persona that inspires and empowers their audience. A vibrant color palette, playful patterns, and a custom logo mark unify branding across marketing collateral for a strong presence. 

Inside Out Mailers


Inside out colors
Inside out color palette

Collateral + website

Digital Marketing 03
IO Logo reveal 01
IO Social Extra4 07 1
Art Direction 04 1
Brand Guidelines 2
Brand Guidelines 1
Art Direction 01 1

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