NewSpring
Financial ServicesNewSpring is a private equity firm focused on the lower middle market with investments in over 130 companies across five distinct strategies. We partnered with them to refresh and modernize their brand, highlighting their core values and unique approach.
- Brand Strategy
- Web Design
- Writing
- Visual Identity
- Video
- Marketing Collateral
NewSpring focuses on helping transformative companies realize their vision. We revitalized NewSpring’s branding across the board to speak directly to their audience, relaunching their visual identity and messaging through a new brand strategy, website, and various marketing materials including a contemporary investor deck and informative, promotional video content.
The new brand system unifies NewSpring’s online presence, inspiring the confidence of potential investors and portfolio companies through inspirational, knowledgeable, and assertive messaging — combined with vibrant, approachable visuals, an eye-catching color palette, a new custom-type logo, and vivid photography.
Identity
Website
Collateral
