NewSpring
Financial ServicesNewSpring is a private equity firm focused on the lower middle market with investments in over 130 companies across five distinct strategies. We partnered with them to refresh and modernize their brand, highlighting their core values and unique approach.
- Brand Strategy
- Web Design
- Writing
- Visual Identity
- Video
- Marketing Collateral
![New Spring header 1](https://breakoutstudio.imgix.net/work/Newspring/NewSpring-header-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-header-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-header-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-header-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-header-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-header-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-header-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-header-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
NewSpring focuses on helping transformative companies realize their vision. We revitalized NewSpring’s branding across the board to speak directly to their audience, relaunching their visual identity and messaging through a new brand strategy, website, and various marketing materials including a contemporary investor deck and informative, promotional video content.
The new brand system unifies NewSpring’s online presence, inspiring the confidence of potential investors and portfolio companies through inspirational, knowledgeable, and assertive messaging — combined with vibrant, approachable visuals, an eye-catching color palette, a new custom-type logo, and vivid photography.
![Group 4104](https://breakoutstudio.imgix.net/work/Newspring/Group-4104.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Newspring/Group-4104.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Newspring/Group-4104.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Newspring/Group-4104.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Newspring/Group-4104.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Newspring/Group-4104.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Newspring/Group-4104.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Newspring/Group-4104.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
Identity
![Newspring-Cover](https://breakoutstudio.imgix.net/work/Newspring/Screen-Shot-2023-11-03-at-12.06-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Newspring/Screen-Shot-2023-11-03-at-12.06-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Newspring/Screen-Shot-2023-11-03-at-12.06-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Newspring/Screen-Shot-2023-11-03-at-12.06-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Newspring/Screen-Shot-2023-11-03-at-12.06-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Newspring/Screen-Shot-2023-11-03-at-12.06-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Newspring/Screen-Shot-2023-11-03-at-12.06-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Newspring/Screen-Shot-2023-11-03-at-12.06-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![New Spring deck 03](https://breakoutstudio.imgix.net/work/Newspring/NewSpring-deck-03.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-deck-03.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-deck-03.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-deck-03.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-deck-03.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-deck-03.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-deck-03.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-deck-03.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![newspring-colors](https://breakoutstudio.imgix.net/work/Newspring/newspring-colors.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Newspring/newspring-colors.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Newspring/newspring-colors.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Newspring/newspring-colors.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Newspring/newspring-colors.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Newspring/newspring-colors.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Newspring/newspring-colors.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Newspring/newspring-colors.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Newspring color palette](https://breakout.studio/uploads/work/Newspring/newspring-color-palette.gif)
Website
![New Spring approach 1](https://breakoutstudio.imgix.net/work/Newspring/NewSpring-approach-1.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 1706w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-approach-1.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 1509w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-approach-1.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 1312w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-approach-1.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1115w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-approach-1.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 919w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-approach-1.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 722w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-approach-1.png?auto=format%2Ccompress&fit=clip&h=800&w=800 525w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-approach-1.png?auto=format%2Ccompress&fit=clip&h=500&w=500 328w)
![New Spring strategies 1](https://breakoutstudio.imgix.net/work/Newspring/NewSpring-strategies-1.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 1706w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-strategies-1.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 1509w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-strategies-1.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 1313w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-strategies-1.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1116w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-strategies-1.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 919w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-strategies-1.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 722w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-strategies-1.png?auto=format%2Ccompress&fit=clip&h=800&w=800 525w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-strategies-1.png?auto=format%2Ccompress&fit=clip&h=500&w=500 328w)
![Angled-background](https://breakoutstudio.imgix.net/work/Newspring/Group-4106.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Newspring/Group-4106.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Newspring/Group-4106.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Newspring/Group-4106.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Newspring/Group-4106.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Newspring/Group-4106.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Newspring/Group-4106.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Newspring/Group-4106.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![New Spring web 04 2](https://breakoutstudio.imgix.net/work/Newspring/Screenshot-2023-11-06-at-5.20.57-PM.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2218w, https://breakoutstudio.imgix.net/work/Newspring/Screenshot-2023-11-06-at-5.20.57-PM.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Newspring/Screenshot-2023-11-06-at-5.20.57-PM.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Newspring/Screenshot-2023-11-06-at-5.20.57-PM.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Newspring/Screenshot-2023-11-06-at-5.20.57-PM.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Newspring/Screenshot-2023-11-06-at-5.20.57-PM.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Newspring/Screenshot-2023-11-06-at-5.20.57-PM.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
![Mobile newspring](https://breakoutstudio.imgix.net/work/Newspring/mobile-newspring-1.png?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2401w, https://breakoutstudio.imgix.net/work/Newspring/mobile-newspring-1.png?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Newspring/mobile-newspring-1.png?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Newspring/mobile-newspring-1.png?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Newspring/mobile-newspring-1.png?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Newspring/mobile-newspring-1.png?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Newspring/mobile-newspring-1.png?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Newspring/mobile-newspring-1.png?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)
Collateral
![New Spring one page](https://breakoutstudio.imgix.net/work/Newspring/NewSpring-one-page.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 1903w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-one-page.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 1683w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-one-page.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 1464w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-one-page.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1244w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-one-page.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1025w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-one-page.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 805w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-one-page.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 586w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-one-page.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 366w)
![Group 4107](https://breakoutstudio.imgix.net/work/Newspring/Group-4107.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 1949w, https://breakoutstudio.imgix.net/work/Newspring/Group-4107.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 1724w, https://breakoutstudio.imgix.net/work/Newspring/Group-4107.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 1499w, https://breakoutstudio.imgix.net/work/Newspring/Group-4107.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1274w, https://breakoutstudio.imgix.net/work/Newspring/Group-4107.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1049w, https://breakoutstudio.imgix.net/work/Newspring/Group-4107.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 824w, https://breakoutstudio.imgix.net/work/Newspring/Group-4107.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 600w, https://breakoutstudio.imgix.net/work/Newspring/Group-4107.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 375w)
![New Spring cards 1](https://breakoutstudio.imgix.net/work/Newspring/NewSpring-cards-1.jpg?auto=format%2Ccompress&fit=clip&h=2600&w=2600 2400w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-cards-1.jpg?auto=format%2Ccompress&fit=clip&h=2300&w=2300 2300w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-cards-1.jpg?auto=format%2Ccompress&fit=clip&h=2000&w=2000 2000w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-cards-1.jpg?auto=format%2Ccompress&fit=clip&h=1700&w=1700 1700w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-cards-1.jpg?auto=format%2Ccompress&fit=clip&h=1400&w=1400 1400w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-cards-1.jpg?auto=format%2Ccompress&fit=clip&h=1100&w=1100 1100w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-cards-1.jpg?auto=format%2Ccompress&fit=clip&h=800&w=800 800w, https://breakoutstudio.imgix.net/work/Newspring/NewSpring-cards-1.jpg?auto=format%2Ccompress&fit=clip&h=500&w=500 500w)