North Square Investments

branding
A boutique provider of mutual funds for banks and other asset managers, North Square, a brand new company, sought our help in developing a brand voice, look and feel.

Taking a cue from their name, we developed a brand story centered on the important role a town square can play in information sharing, community building and more. Visually, we reinforced that message with a logo mark, patterns and imagery that all hark back to the idea of sharing and connection.

Financial
identity
North Square logo01
North Square logo02
Look & Feel
Project Orange
North Square 02
NS 06
NS 05
NS 03 yellow
NS 04 green
brand voice
North Square voiceintro 01
North Square Brand 01
North Square Brand 02
North Square Brand 03
Back to Work
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