Branding / Content / Web / Print
Starting with a sketch on a whiteboard, we worked with the Salt team to develop and implement their fitness brand in three Chicagoland locations.

Salt turned the single fitness model on its head by combining a variety of fitness classes—barre, cycle and HIIT—under one roof. We created a bold, spirited website with dynamic images and peppy messaging, enticing visitors to join the fun.

Boutique fitness
Identity System
Salt logo1
Salt logo2
Brand Expression
Salt posters
Salt img
Salt tagline
Salt cards
Salt web1
Salt web mobile1
Digital Marketing
Salt social