Our Work /
In Brief / The world of boutique fitness is ripe for disruption.
Customer loyalty has been eroded
by the forces of trend chasing and deal chasing—leading to a tendency for people to
grab workouts on a class-by-class basis instead of focusing on getting consistent results
over time. Salt turns the single workout formula on its head, engaging customers by
offering a variety of workouts and approaches built for them from a set of universal fitness
fundamentals. And Salt makes it all available at one location so customers can end their
streak of one-class stands.
We worked with the team behind Salt to develop their brand from just a sketch on a whiteboard through the implementation of the new brand in three Chicagoland locations.