Our Work /

SALT

In Brief / The world of boutique fitness is ripe for disruption.

Customer loyalty has been eroded by the forces of trend chasing and deal chasing—leading to a tendency for people to grab workouts on a class-by-class basis instead of focusing on getting consistent results over time. Salt turns the single workout formula on its head, engaging customers by offering a variety of workouts and approaches built for them from a set of universal fitness fundamentals. And Salt makes it all available at one location so customers can end their streak of one-class stands.

We worked with the team behind Salt to develop their brand from just a sketch on a whiteboard through the implementation of the new brand in three Chicagoland locations.