Focused
TechnologyFocused is a software services company that prepares legacy organizations to welcome change. We helped them modernize their brand to match their mission—developing a more modern library of visuals and animations, alongside more pointed messaging that positions the team as true industry-agnostic specialists.
- Brand Strategy
- Writing
- Web Design
- Visual Identity
- Marketing Collateral
- Animation
The new identity of Focused distinguishes them as both trend-followers and setters, who understand the nuances of existing software systems and know exactly how to evolve them for a new technology era. This is reflected in their futuristic palette of neon purples, yellows and blues, used meaningfully in gradients and overlapping color blocks to create dimension and movement.
As a nod to coding environments, we incorporated delicate linework and dots with fading gradients that look like data points in motion. These details, among many other elements, have been animated to either demonstrate their creative thinking or bring clarity to their approach. We rebuilt the “F” icon in their logo to represent the idea of “pair programming,” a significant aspect of their process where two programmers work simultaneously on the same task.
From a messaging standpoint, we helped create a voice that delivers opaque subject matter more accessibly and speaks to the wide range of roles they play across industries.
Identity
Website
Collateral
